10 Understated Product Lingo's: Time to Value (TTV) [1/10] Why should I not delete this app?  According to a research by Quettra within 90 days, an app loses about 95% of it's DAU, the first 77% of that - in the first 3 days .  Your customers expect an answer within the first-minutes, of downloading and using an application. How long it takes, for an app to start becoming useful, is then something to be measured and improved continually. The Time to Value is an often understated product metric when compared to it's better known cousin's like  MAU , Conversion-rate , or NPS . While retrospective metrics are important to identify and quantify success, forward looking metrics give product and business teams confidence and foresight over where, investment in terms of time and resources should be placed to connect product development with driving a particular business impact. What is Time to Value (TTV)? Answering this questions needs to be done in two parts, what is time...